Glossary — B
Banner
The primary headline of a periodical, which appears on the cover of a magazine or the first page of a newsletter. It usually spanning the entire width of the page and contains the name of the publication and serial information (date, volume, number).
Bar code
A pattern of vertical lines of varying thickness that identify a product, conforming to the Universal Product Code (UPC).
Barrier coat
A coating that is applied onto the non-printing side of paper to add to the opacity of that paper.